Communicating Responsible Tourism: Securing Market Advantage

Other, WTM London, 2013

Four practitioners will talk about how they have used their Responsible Tourism ethos to benefit their business – learn about how to use Responsible Tourism enhance product quality, improve the destination experience, secure marketing advantage and win repeats and referrals. How does the Responsible Tourism agenda enable you to differentiate your product and secure attention? What does it have to learn from other sectors?

Chair Justin Francis CEO Ltd


Jo Baddeley, Sustainable Destinations Manager, Thomas Cook UK & Ireland
Xavier Font, Respondeco & ICRETH
Sarah Holloway, sustainability communications consultant
Gail Ward Responsible Photography Holidays

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